Mario Con is ZM's Managing Editor and co-founder. He also currently heads up SEO for Penske Media Corporation (PMC), formerly known as Mail.com. Prior to joining Penske, Mario headed up SEO for TMZ.com where he steered search traffic to its all-time peak. His career in Internet marketing began in 1996 when he dropped out of college to start PageWorkShop.com, a web design company for local "mom-and-pop" shops. His fascination with search engines began from there. Today, his daily passion is in combining his years of experience in audience development strategy, web analytics, product management, database, web development, and web design to help build, restructure, and aggressively expand one single thing for entertainment news companies – SEO.