Discover Your Competitor’s Keywords, Then Intercept Their Search Traffic
About 2,600 years ago, Chinese military strategist, Sun Tzu said, “If you know your enemy and know yourself, you can fight a hundred battles without disaster.” Today, the same applies in SEO. However, in the SEO world the battles are fought in the SERPs.
In previous tutorials, we focused mainly on analyzing your website and researching your keywords. Now, let’s shift our focus to your competitors online, particularly the ones that are ranking high up in the SERPs for the keywords you aim to dominate one day.
Go Ahead, It’s Okay to Spy
Competitor intelligence, aka spying, is not for the passive-minded. In fact, you must have an aggressive business mindset in order to have diligence in monitoring the moves your competitors make.
I once had a client who believed that analyzing his competitors’ keywords was “not nice.” I said, “thank you for your time, and best of luck to you”, and left.
People, we are not hacking into confidential proprietary data here. Competitor analysis is based on open information that is available to anyone who wants it, and is a vital part of any successful business operation. In SEO, deciding to track your competitors’ keywords or not can be the difference between winning or losing in a close neck-and-neck SERP war between you and them.
How to Uncover Their Profitable Keywords
If you are ready to discover the keywords your competitors are currently dominating, here’s a keyword spying tool called KeywordSpy that will help you accomplish exactly that. It’s as easy as entering a rival’s website domain, and voila! And, while you are there, it wouldn’t be a bad idea to enter your own domain to see how your website stacks up against the competition. You’d be surprised how many new clients of mine have dropped their jaws at the discovery of reality, and how aggressively their rivals are competing in the keyword marketplace. But that’s the whole purpose of this analysis ultimately: to close the gap between you and them.
Merging the Lists
Once you obtain the keywords and phrases your competitors are monetizing, add them to your researched keyword list. There may be duplicates. Simply add the ones that are not on your list.
Now the next step is to decide which keywords on your list you should use, and which ones to put on hold before you optimize your website. Let’s start combing through your list.