Research New Keywords & Variations To Build Your List

Keyword VariationsNow that you’ve performed an initial SEO audit, gotten a pretty good idea of your visitors’ search intent is, and used your web analytics software to become aware of which existing keywords are already driving some traffic to your website, it’s now time to research new keywords that you haven’t yet incorporated into the content within your pages.

The goal of new keyword research is to produce a list of keywords that are being entered into the search engine search boxes by people intending to find the type of products and services your website offers. These keywords will consist of keyword term and phrase variations of a core keyword as well as semantically-related keywords. These word relationships are often obvious, but sometimes not so obvious. Therefore, careful research is necessary to compile a comprehensive and accurate list of these keyword variations.

Below are examples of keyword variations and semantically-related keywords derived from research of core keyword:

Example 1:

Core Keyword = foreclosure

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Keyword Variations:

foreclosures
foreclosure for sale
foreclosure homes
house foreclosures
foreclosure property
national foreclosures
foreclosure rate

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Semantically-Related Keywords:

distressed real estate
homes in distress
HUD homes
home auctions
notice of default
REO properties
bank owned homes

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Example 2:

Core Keyword = mattress

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Keyword Variations:

mattresses
mattress beds
bed mattresses
buy a mattress
best mattress
mattress reviews
mattress sale

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Semantically-Related Keywords:

beds
box spring
king size bed
bed frames
double bed
simmons
bed set

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In both the above examples, I took the core keyword and simply expanded on it. The keyword lists are by no means comprehensive. If you know the core keyword for your business, there are free keyword research tools that will help you produce a list of keyword variations as well as semantically-related keywords. Below, I will show you how I came up with these lists.

How to Research New Keywords

There are many free keyword research tools online. However, there are two that I highly recommend for finding keyword variations. The first one is SEO Book’s keyword suggestion tool. and his team have done an outstanding job at creating this tool for everyone to use. The second one I also use is by Wordtracker’s keyword suggestion tool. Both are exceptional tools, and are the most reliable in my opinion.

Researching semantically-related keywords for a keyword term is a bit more tricky, but isn’t necessary as difficult as it seems. One way is to perform a search on Google using your core keyword. On the search results page, you will find a “Searches related to” section by scroll to the bottom of the page. Google displays a list of terms which are semantically-related according to the Google algorithm. Another way is to use a keyword cloud tool like KwMap to achieve this.

Once you finish compiling your new keyword list, you can further your research by spying on your competitors’ keywords to add those also to your keyword mix.

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