Evolve Media Partners With PMC
Evolve Media Corp and PMC (Penske Media Corp) have just sealed an exclusive online ad deal. This new global partnership between the 2 digital media companies is expected to bring numerous benefits that will surely produce smiles on both sides of the agreement.
PMC’s streak of partnership deals continues with strong momentum. Now in addition to its pact with ION Television, and more recently with YouTube to launch a new original content channel, the Los Angeles based company is marching side by side with Evolve. This joining of the forces will further expand PMC’s ad ops (online advertising operations) into Canada, the UK, and Australia. Though still a young company, its empire is now growing into one on which the sun never sets.
Evolve will be representing the online ad inventory for 5 of Penske’s largest online destinations — sites which are comprised of breaking entertainment news and original lifestyle content. Needless to say, rep’ping these globally-recognized sites will continue to strengthen Evolve Media’s entertainment offering. According to January 2012 comScore (an industry-standard online audience measurement company) reports, the online property quint brought in a combined 731,000 monthly unique visitors in Canada alone.
Gorilla Nation, an operating vertical of Evolve Media Corp will represent the online ad inventory for PMC’s Deadline.com, TVLine.com, Movieline.com, and BGR.com while the female lifestyle vertical of Gorilla Nation, totallyher will represent HollywoodLife.com. The splintering of representation for the 5 PMC websites between the Gorilla Nation and totallyher is based on content type, audience demographics, and affinity.
“With their news-breaking content and vast loyal readership, they’re the perfect sites to add to our verticals,” said Walder Amaya, SVP of Canadian and International Operations for Evolve Media Corp.